Content strategist · Instagram & YouTube

Stories people
stay for.

I’m Urvish. I turn research into stories that hold attention - and content strategies that grow audiences.

Currently building restology.tv at Wakefit.
Previously, Zero1 by Zerodha.

See selected work ↘
Urvish Mahajan, Content Strategist
URVISH MAHAJANBENGALURU, INDIA
Where I’ve made contentrestology.tv / Wakefit ↗Zero1 by Zerodha ↗Backstage With Millionaires ↗
Numbers Don't Lie
50M+

organic views across Restology’s channels in the first six months

150K → 600K

Zero1 subscribers during my two years as part of the team

01 / Selected work

My Most-Watched Work

Metrics as of 1 November 2026.

More From The Portfolio

02 / Beyond individual videos

Build the story.
Build the system.

Content strategy means more than one strong video: repeatable formats, a clear editorial direction, and a team that can deliver.

WAKEFIT INNOVATIONS / RESTOLOGY.TV

Building a content brand from the ground up.

CONTENT STRATEGIST
JAN 2026 - PRESENT · BENGALURU

Explore Restology ↗

Launched restology.tv across Instagram, Facebook, and YouTube. Built the social strategy and recurring formats, and led scripting, shooting, and publishing with two editors and freelance directors of photography.

50K+organically acquired followers across channels within six months
50M+organic views across channels
10 Reelsexceeding 1M views
9M+organic views on the top-performing Reel

ZERO1 BY ZERODHA / LEARNAPP

Making finance feel worth watching.

SCRIPT WRITER
JAN 2024 - DEC 2025 · NOIDA

Explore Zero1 ↗

Wrote 70+ long-form scripts across English and Hindi channels, generating 10M+ combined views. Led a four-person pre-production and post-production team delivering four long-form videos per month.

30K → 220Kmedian views per video during my tenure
35% → 45%average percentage viewed within one year
5.5% → 7%typical CTR to peak CTR - not a sustained average
150K → 600Ksubscriber growth during my two years with the team
Before
35%
After
45%
03 / Behind the work

A bit about me.

Content strategyResearch & scriptingContent IPAudience retentionContent ProductionTitle & thumbnail optimizationYouTube Analytics

I’m a content strategist based in Bengaluru. For over three years, I’ve researched, written, and helped make videos for YouTube and Instagram. I previously worked at Zero1 by Zerodha and now work on restology.tv at Wakefit, where I also present videos.

Previous Experience

OCT - NOV 2023

Script Writer Intern · Backstage With Millionaires

Research-led stories about Indian startups, collaborating on supporting visuals. Long-form videos exceeded 300K views and Shorts exceeded 500K views.

AUG 2022 - AUG 2023

Senior Analyst, Cybersecurity · Capgemini

Worked in identity and access management, built PowerShell account automation, and documented team procedures.

Education

2018 - 2022

B.Tech, Civil Engineering

Punjab Engineering College, Chandigarh

2017 - 2018

Class 12

K.C. International School, Jammu

04 / Let’s talk

Looking for someone who
thinks beyond the script?

I’d love to hear about content strategy roles where research, storytelling, and audience growth come together.